Our behavior has been ignored by scholars despite overwhelming evidence it’s the soft underbelly in our quest to grow the economy and enterprises . The winning of an economic Nobel Prize in 2017 based on Richard Thales work on behavior shows that we need to focus more on behavior. The 11th AIBUMA 2020 opens this issue and hopes that scholars from all over the world will shed light on this black box. The 11th African International Business and Management (AIBUMA) conference aims at providing interdisciplinary communications, where researchers ,intellectuals, policy/decision makers and consultants would share the results of their research , studies and thoughts. The conference seeks to showcase research as well as provide a forum for collaboration and fusion with business leadership practice as we continuously seek to enhance university- industry linkages.
THEME: “BEHAVIOUR: BEYOND TECHNOLOGY & INNOVATIONS”. Read more https://uonresearch.org/current-events/rw-aibuma2020/
