Beatrice Matiri-Maisori Confirmed as a Keynote Speaker at the Research Week 2020

Beatrice Matiri-Maisori has been confirmed as a Keynote Speaker at the 5th Annual DBA-AMR International Conference of the Research Week 2020. The theme of the conference is “Driving the 21st Century Agenda through Innovations in Business Management Practices”. She is a holder of PhD in International Business (University of International Business and Economics – Beijing, China), MBA (University of Nairobi) and Bachelor of Commerce.

She is a Markets Entry and International Business Development Consultant at GVC Growth Concepts Ltd and an Adjunct Senior Lecturer at United States International University and Riara University. She is an accomplished Line Manager, People Capabilities Coach with extensive skills in Business Research, New Markets entry, International Business Development, Entrepreneurship and Consultancy.

She has more than 15 years of Experience in Fast Moving Consumer Goods Sales with a continuous history of exceeding goals, Expert People Training and Capability Building skills. She previously served as the Country Sales Manager - Kenya for the Wrigley Company E.A (a Subsidiary of Mars Incorporated).

Beatrice’s research interests are in Situational and Strategic choices of Chinese firms investing in Africa - their market entry and localization strategies, Entrepreneurship and Innovation, Global Value Chains , Foreign firms Africa strategy, Governments Investment Policy response and influence, Corporate Social Responsibility and Responsible Business Practices. She has special interests in Mobile Tech, Energy, Packaging, Blue Economy, Leather and Business Tourism industries.

She is well authored and a member of Academy of International Business (AIB) and The International Association of Maritime Economists (IAME).

Beatrice has lived in China and India in the past and has French, Mandarin, English and Swahili languages proficiency.