Culture change can be compared to an iceberg. Culture has an equivalent tip of the iceberg which is the smaller part that is visible above the water line. This visible part is equivalent to the surface structure of a culture. Like the tip of the iceberg which is easily affected by weather, the surface structure of a culture is easily affected and can easily change. Examples of surface structure aspects of culture include norms such as greetings, dress, food, transportation, housing etc. These are aspects of culture that can be easily influenced by contact with other cultures.
However, like the iceberg whose bulk is under water, the bulk of culture is unseen even though it affects our behaviour to a large extent. This unseen part of culture is what is referred to as the deep structure of culture. In this article we examine some aspects of the deep structure of culture or the part that is underwater in the iceberg analogy, the invisible part of culture. The part that hardly changes or takes time to change and how COVID-19 has impacted it.
You can read the full article by Dr. Jefwa G. Mweri on our Research and Innovation Blog, https://uonresearch.org/blog/corona-virus-disease-covid-19-pandemic-why-some-health-protocols-are-meeting-resistance/
