Research Week 2020 : 11th Africa International Business Management Conference (AIBUMA)
Our behavior has been ignored by scholars despite overwhelming evidence it’s the soft underbelly in our quest to grow the economy and enterprises . The winning of an economic Nobel Prize in 2017 based on Richard Thales work on behavior shows that we need to focus more on behavior. The 11th AIBUMA 2020 opens this issue and hopes that scholars from all over the world will shed light on this black box.